New to online research? This book will give you the foundation you need to confidently design and conduct a project using internet methods. First providing an overview of online …
SE Chang, AY Liu, WC Shen - Computers in Human Behavior, 2017 - Elsevier
The innovative social networking services (SNS) provide people with versatile personal, commerce, and social applications. This study compares Facebook and LinkedIn to better …
Recent studies have shown that excessive online information disclosure is a major reason of privacy breach. It makes it easy for social engineers to gather information about their targets …
X Tan, L Qin, Y Kim, J Hsu - Internet Research, 2012 - emerald.com
Purpose–This study aims to understand the impact of users' privacy concerns on their acceptance of social networking web sites (SNWs). Design/methodology/approach–This …
Purpose–The paper aims at a multi‐faceted review of scholarly work, analyzing the current state of empirical studies dealing with privacy and online social networking (OSN) as well as …
Despite pervasive use of digital devices, the influence of simultaneous and combined attitudinal components on consumers' social media adaptation behaviours remains …
To capitalize on valuable consumer and transactional data on mobile apps, companies should employ ethical decisions and strategies that can reduce privacy concerns, because …
D Vashisht - The Palgrave Handbook of Interactive Marketing, 2023 - Springer
Gamification marketing is on the rise and that'sa prodigious update for all industries. Incorporating appropriately designed gamified content into the digital marketing strategy …
G Zhan, Z Zhou - Internet Research, 2018 - emerald.com
Purpose The purpose of this paper is to investigate the influence of mobile internet (MI) use and risk factors on MI happiness. Design/methodology/approach An online survey with 521 …