This paper explores whether socio-demographics still have a role to play in profiling green consumers. Following an interdisciplinary review of the literature, the second part of the …
This study explores how environmental knowledge and risk perception influence individuals' sustainable consumption behavior through the mediation of environmental concern and …
O Ogiemwonyi - Environmental and Sustainability Indicators, 2022 - Elsevier
The purpose of this study is to understand and add to the growing literature on generation Y's green behaviour on green products. It also validates the extended theory of planned …
D Jaiswal, R Kant - Journal of Retailing and Consumer Services, 2018 - Elsevier
The purpose of this empirical study is to operationalize the relationship of cognitive factors influencing on green purchase intention directly and indirectly via the mediating role of …
Due to climatic uncertainties, the biosphere experienced tremendous growth of anthropogenic activities, which eradicates the sustainable environment for living beings …
J Paul, A Modi, J Patel - Journal of retailing and consumer services, 2016 - Elsevier
Abstract The extended Theory of Planned Behavior (TPB) incorporates environmental concern, a critical variable in green marketing literature, intending to achieve triple bottom …
This study investigates the relationship between consumer motivation, understanding and use of sustainability labels on food products (both environmental and ethical labels), which …
This paper suggests that advertising campaigns directed at increasing consumer demand for green energy should emphasize not only environmental concern and utilitarian benefits …
Why do consumers who profess to be concerned about the environment choose not to buy greener products more regularly or even at all? This study explores how consumers' …