Entrepreneurship is one of the business forces with the greatest power to transform today's
society, due to its ability to discover and take advantage of new opportunities to satisfy …

Contemporary perspectives on customer relationship management and the parent concept
of customer management gathered momentum in the mid-1980 s and early 1990s. The …

Since 2011, when the concepts of Industry 4.0 were first announced, this industrial
revolution has grown and expanded from some theoretical concepts to real-world …

This article is focused on the importance and influence of Industry 4.0 and consequently the
Internet-connected technologies for the creation of value added for organizations and …

Purpose This paper aims to debate the technology-driven transformation of customer
relationship management (CRM) into social CRM, which entails a shift from a transactional …

Despite the growing recognition of the critical role of post-sale service on the salesperson-
customer relationship, few studies have explored how salesperson service behaviors (SSB) …

With the emergence of social media, customer relationship management has undergone
noticeable changes and gained a great deal of attention from researchers and practitioners …

Small and medium-sized enterprises (SMEs) are the prime movers of economic progress.
The pace of digital disruption enables SMEs to innovate and flourish by strategically …

Social media has swiftly established itself as a primary source of products' information for
customers. Nowadays, Small and Medium-size Enterprises (SMEs) can use social media to …

Abstract Social Customer Relationship Management (CRM) is a new paradigm in e-
business environment that enables businesses to collaboratively manage customer …