With the integration of social media and e-commerce, social media review platforms provide
consumers with a place to share information and create electronic word of mouth (e-WOM) …

The dissemination of misinformation in health emergencies poses serious threats to public
health and increases health anxiety. To understand the underlying mechanism of the …

This paper investigates how information timeliness and richness affect public engagement
using text data from China's largest social media platform during times of the COVID-19 …

In recent years, there has been a rise in incorrect information, or misinformation, being
shared on social media. Such misinformation tends to be more eye-catching and …

Consumers increasingly rely on social media to obtain product information. The vlog, a new
kind of social medium, has been adopted by sellers to connect with consumers. Through this …

Social media have surged prominently as communication channels for corporate social
responsibility. However, little is still known about the performance of green versus non …

Medical crowdfunding helps low-income patients raise money for medical treatment and has
grown tremendously in recent years. The most appropriate messaging strategy for writing …

This study used an experimental design to examine the credibility and persuasiveness of
COVID-19-related Internet memes. The study used a random sample of US social media …

Mobile short-form video (MSFV) shopping represents an emerging method of mobile e-
commerce and indicates the future development trend of mobile e-commerce. Unlike other …

With signaling theory, credibility, and social media engagement (SME) as guiding
frameworks, this study used an experiment to examine how social media influencers (SMIs) …