The aim of the study is to examine the impact of online consumer reviews on purchasing
intention through product mental image. The primary sources represented by the instrument …

The aim of this paper is to examine how consumer perceptions of social media
advertisements affect advertising value and brand awareness. With a rapid increase in the …

Facebook and other advertising platforms exploit users' data for marketing purposes by
allowing advertisers to select specific users and target them with well-crafted messages (the …

Purpose This study aims to examine the roles of advertising (ADV) and sales promotion (SP)
in creating airline brand equity (BE) in the UAE, and to test the mediational effect of customer …

Bu araştırmanın amacı tüketicilerin Covid-19 salgınının başlangıç döneminde markalar
tarafından yayınlanan birlik, beraberlik ve motivasyon temalı reklamlar hakkındaki …

MEASURING BRAND EQUITY WITH SOCIAL MEDIA Page 1 MEASURING BRAND EQUITY
WITH SOCIAL MEDIA MEDICIÓN DEL BRAND EQUITY CON SOCIAL MEDIA AnA MArgAridA …

Brand awareness is quantitatively shown to positively impact consumers' purchase
intentions. This dissertation assesses variables across complementing marketing and …

Social media has become a significant platform that meets consumers' information,
entertainment, and socialization needs in today's world. In this dynamic environment …

Sosyal medya, insanların birbirleriyle internet üzerinden iletişim kurduğu ve birçok bilgiyi
kolayca paylaştıkları bir ortamdır. Son yıllarda internetin yaygınlaşması ve akıllı telefon …

Bu çalışmanın amacı ülkemizde genç nüfusun en çok kullandığı sosyal medya
ağı olan Instagram sitesini sürdürülebilir tüketim konusunda bir farkındalık aracı …