To what extent, and in what manner, do storytelling practices accommodate nonhuman
subjects and their modalities of experience, and how can contemporary narrative study shed …

From Tolkien to Star Trek and from Game of Thrones to The Walking Dead, imaginary worlds
in fantastic genres offer us complex and immersive environments beyond capitalism. This …

Around the globe, people now engage with media content across multiple platforms,
following stories, characters, worlds, brands, and other information across a spectrum of …

This book offers a new, interdisciplinary model for understanding audience engagement as
a type of behaviour, a form of response and a cost to audiences that, combined, offer value …

Communication and media technologies are, as Marshall McLuhan (1964) observed,
extensions of the body: the car extends the feet, the hammer the hand. Technologies also …

In this pioneering new book, authors Klastrup and Tosca explore the many ways that
transmedial worlds are present in people's everyday life, proposing a new theory of (trans) …

The collection places Star Wars at the center of those studies' projects by examining video
games, novels and novelizations, comics, advertising practices, television shows …

Dopo aver lavorato per alcuni anni nel mondo del marketing e della pubblicità, ha fondato la
sua società, beActive, con cui ha creato Sofia's Diary (in Portogallo), una serie televisiva …

Contemporary media culture is shaped by technological innovations and the sustained
move of media conglomerates from vertical to horizontal integration. While the concept of the …

In March 2016, the trailer for Paul Feig's Ghostbusters reboot debuted online and suffered
the unfortunate accolade of being the most disliked trailer in YouTube history. Popular news …