There is a long and diverse literature on gender stereotypes in advertising; however, US
practitioners' perspectives on the role and function of stereotypes in advertising remain …

Purpose–The purpose of this paper is to examine female creatives' perceptions as to why
there are so few women working as creatives (art directors, copywriters, and creative …

Purpose–The purpose of this paper is to map advertising agency practitioners' mental
models of creativity. Design/methodology/approach–A total of 30 in-depth interviews among …

This study explores sex segregation in advertising creative departments globally. Using data
from the 2013 Standard Directory of Advertising Agencies, the authors investigate the lack of …

This study examines the prevalence of emotional appeals in COVID-19-themed brand
advertisements from around the world in the months immediately following the World Health …

A study investigated the phenomenon, called the creative code, which is a collection of
implicit theories about an advertising agency's creative product that are held by people …

This study addresses gender issues in advertising creative departments and defines some
of the unspoken rules in the creative game. Based on the interviews of twenty top creative …

Social media influencers (SMIs) are having a profound impact on how diners seek
information about culinary establishments and are redefining how the marketing industry …

The past decade has witnessed increased attempts by managers, scholars and policy-
makers to stimulate the creativity of organisations. The practice of stimulating organisational …

Purpose–In the male-dominant creative industries, do men and women have access to the
same resources for career learning and development? The purpose of this paper is to …