Toward a circular economy in the toy industry: the business model of a Romanian company

I Albastroiu Nastase, C Negrutiu, M Felea, C Acatrinei… - Sustainability, 2021 - mdpi.com
Nowadays, more and more business organizations are encouraged to find ways to produce
high-quality products that are offered to users for their temporary enjoyment and then …

Potential of marketing communication as a sustainability tool in the context of castle museums

M Lukáč, K Stachová, Z Stacho, GP Bartakova… - Sustainability, 2021 - mdpi.com
Based on the OECD research from 2020, tourism is one of the biggest and fast-growing
sectors of the world economy. Tourism plays a key role in job creation as well as in added …

Nouvelles voies théoriques et méthodologiques pour une meilleure compréhension de l'engagement des PME à la RSE: état de l'art de 2005 à 2015 1

V Ondoua Biwolé - Revue internationale PME, 2017 - erudit.org
L'objet du présent article est de proposer de nouvelles voies théoriques et méthodologiques
pour une meilleure compréhension de l'engagement des PME à la RSE. L'état de l'art des …

Marketing Communications as Strategy Expanding Market Share In Era 4.0

A Haris, HE Samosir, SH Lubis - International Journal of …, 2023 - ejournal.undiksha.ac.id
Today's markets and commercial connections span the globe. Meanwhile, the slow pace of
economic growth and the resulting difficulties for businesses stimulate a drive toward greater …

Telework During The Covid-19 Pandemic–An Approach From The Perspective Of Romanian Enterprises

MC Turkeş, AF Stăncioiu, CA Băltescu - Amfiteatru Economic, 2021 - ceeol.com
The paper analyzes the impact of some decisional factors that shape telework in Romanian
enterprises. These factors give us an image at macro and micro levels on the influences and …

The entrepreneur's role in the performance growth of the financial audit activity in Romania

C Popescu, V Popescu, G Popescu - The Economic Amphitheatre …, 2015 - papers.ssrn.com
For the study of entrepreneurship, a cornerstone of modern competitive economy, perhaps
there is no liberal profession better suited to be analysed than the financial audit. The …

[PDF][PDF] The focus of marketing communication efforts of smes within south Africa

SM Kallier - Management & Marketing, 2017 - sciendo.com
Marketing communication is seen as a vital activity for the survival and success of SMEs.
Traditionally tools such as pamphlets, local newspapers, posters and business cards were …

Building Religious Product Advantage to Increase Marketing Performance of Micro, Small and Medium Halal Industry in Central Java-Indonesia

A Hanfan, IM Hapsari, AI Setiawan… - JDM (Jurnal Dinamika …, 2023 - journal.unnes.ac.id
This research examined and explored the role of religious product advantage to improve
marketing performance. Religious product advantage represented the company's advantage …

Modelling users' trust in online social networks

I Catoiu, M Orzan, OI Macovei, C Iconaru - Amfiteatru Economic Journal, 2014 - econstor.eu
Previous studies (McKnight, Lankton and Tripp, 2011; Liao, Lui and Chen, 2011) have
shown the crucial role of trust when choosing to disclose sensitive information online. This is …

[PDF][PDF] The Effects of Social Media Usage on Small Enterprise Performance

J Batumalai, S Sahid - … Journal of Academic Research in Business …, 2022 - researchgate.net
Social media has reached a higher level of popularity in the online world. Today, most
enterprises are using social media platforms to conduct business. Nevertheless, there is still …