The Role of Customer Brand Engagement in Mediating the Effect of Brand Expressiveness and Brand Community Identification on Brand Loyalty
FA Damayanti, DB Wicaksono… - … Journal of Sharia …, 2024 - e-journal.uac.ac.id
This study aims to determine the role of Customer Brand Engagement in mediating the effect
of Brand Expressiveness and Brand Community Identification on Brand Loyalty. The …
of Brand Expressiveness and Brand Community Identification on Brand Loyalty. The …
The influence of Brand Identification, Self-Expressiveness, and Experience on Repurchase Intention among Consumers of Beauty Clinic Services in Batam
EY Putra, W Gamelia, HH Ariyanto - Jurnal Manajemen, 2025 - ejournal.uika-bogor.ac.id
This study aims to analyze and identify the factors influencing repeat purchase intention in
beauty clinic services in Batam. Data for the study were collected through questionnaires …
beauty clinic services in Batam. Data for the study were collected through questionnaires …