Appealing to motivation to change attitudes, intentions, and behavior: A systematic review and meta-analysis of 702 experimental tests of the effects of motivational …

K Joyal-Desmarais, AK Scharmer… - Psychological …, 2022 - psycnet.apa.org
Message matching refers to the design and distribution of persuasive messages such that
message features (eg, the themes emphasized) align with characteristics of the target …

Consumers response towards mobile commerce applications: SOR approach

PK Chopdar, J Balakrishnan - International Journal of Information …, 2020 - Elsevier
The paramount importance for mobile retailers, expecting higher sales and cost savings is
customer retention. Though previous studies have explored various nuances of customer …

Conditional process analysis: Concepts, computation, and advances in the modeling of the contingencies of mechanisms

AF Hayes, NJ Rockwood - American Behavioral Scientist, 2020 - journals.sagepub.com
Behavioral scientists use mediation analysis to understand the mechanism (s) by which an
effect operates and moderation analysis to understand the contingencies or boundary …

An index and test of linear moderated mediation

AF Hayes - Multivariate behavioral research, 2015 - Taylor & Francis
I describe a test of linear moderated mediation in path analysis based on an interval
estimate of the parameter of a function linking the indirect effect to values of a moderator—a …

[图书][B] Introduction to mediation, moderation, and conditional process analysis: A regression-based approach

AF Hayes - 2017 - books.google.com
Page 1 Introduction to SECONDED || || O N. Mediation, MOderation, and COnditional
PIOCESS . AndrewF Hayes Page 2 ebook THE GUILFORD PRESS Page 3 Introduction to …

Metacognition and consumer judgment: Fluency is pleasant but disfluency ignites interest

AA Labroo, A Pocheptsova - Current Opinion in Psychology, 2016 - Elsevier
Highlights•Fluency comprises of two fundamental dimensions—pleasantness and
arousal.•Fluency is pleasant and can increase positive affect toward a product by reducing …

Guilt and shame: Environmental message framing effects

TH Baek, S Yoon - Journal of Advertising, 2017 - Taylor & Francis
The authors examine how two negative emotions—guilt and shame—influence responses to
environmental ad messages framed as gains or losses. In Study 1, participants primed with …

The give and take of cause-related marketing: purchasing cause-related products licenses consumer indulgence

CT Chang, XY Chu - Journal of the Academy of Marketing Science, 2020 - Springer
Cause-related marketing (CM) is the creation of a mutually beneficial relationship between a
company and a nonprofit organization, with the dual objectives of boosting profit for the …

Impact of attitude towards a region on purchase intention of regional products: the mediating effects of perceived value and preference

F Charton-Vachet, C Lombart, D Louis - International Journal of Retail …, 2020 - emerald.com
Purpose This research has three research objectives. First, this research will demonstrate
that the link between consumers' attitude towards a region and their intention to purchase …

Doing it the hard way: How low control drives preferences for high-effort products and services

KM Cutright, A Samper - Journal of Consumer Research, 2014 - academic.oup.com
Consumers often face situations in which their feelings of personal control are threatened. In
such contexts, what role should products play in helping consumers pursue their goals (eg …