Purpose–By surveying current literature, the purposes of this paper are twofold: to identify
current situation of mobile learning (m‐learning) adoption and specify the challenges and to …

The mobile marketing is facing rapid technological advancement nowadays, and there is
growing literature on the effects of mobile applications, however, the role of branded …

Purpose The purpose of this paper is to understand antecedents of app-based shopping in
an Indian context. The paper has used unified theory of acceptance and use of technology …

Purpose–Little is known about the adoption of mobile banking technologies in emerging
Asian economies. The purpose of this paper is to empirically examine the motivators that …

The future of mobile telephony is expected to rely on mobile services and the use of mobile
services will be an integral part of the revenues to be generated by third generation mobile …

M-learning is the style of learning for the new millennium. Decreases in cost and increases
in capabilities of mobile devices have made this medium attractive for the dissemination of …

As mobile devices become more and more pervasive in our everyday life and their
capabilities resemble more and more of those of desktop computers with the added …

Finland has long been seen as the most successful country in Europe in terms of the
adoption and use of advanced mobile services. In this paper we discuss the importance of …

Emergence of new technological innovations in networks, platforms, and applications has
enabled service providers to gain back their massive investment in their infrastructures …

The purpose of this study is to analyse the factors influencing the usage of 3G technology in
Malaysia. By extending the Technology Acceptance Model (TAM) and Diffusion of …