The long path to achieving green economy performance for micro small medium enterprise

A Pangarso, K Sisilia, R Setyorini… - Journal of Innovation …, 2022 - Springer
Micro small medium enterprises (MSMEs) play an important role in a country's economy, so
managers must try to run their business according to the current concept of the green …

A review of green practices and initiatives from stakeholder's perspectives towards sustainable hotel operations and performance impact

N Khalil, SN Che Abdullah, SN Haron… - Journal of Facilities …, 2024 - emerald.com
Purpose The survival of hotel business in maintaining market competitiveness depends on
the constant improvement of the quality of hotel facilities and services. The key to sustain …

Technological innovation, sustainable green practices and SMEs sustainable performance in times of crisis (COVID-19 pandemic)

MN Alraja, R Imran, BM Khashab, M Shah - Information Systems Frontiers, 2022 - Springer
COVID-19 restrictions significantly affected SMEs, which have faced many challenges to
their sustainability within this fragile new environment. This study proposes a holistic …

How do green HRM practices affect employees' green behaviors? The role of employee engagement and personality attributes

OMA Ababneh - Journal of Environmental Planning and …, 2021 - Taylor & Francis
This study suggests a novel progress in the change journey toward sustainability by
empirically investigating the mediation role of employee engagement with environmental …

Green innovation and environmental awareness driven green purchase intentions

H Zameer, H Yasmeen - Marketing Intelligence & Planning, 2022 - emerald.com
Purpose The purpose of this study is to explore the role of environmental awareness,
environmental concerns, and green innovation toward green purchase intentions. This …

Building competitive advantage for hospitality companies: The roles of green innovation strategic orientation and green intellectual capital

J Wang - International Journal of Hospitality Management, 2022 - Elsevier
This study aims to investigate the influence of green innovation strategic orientation on
competitive advantage in the hospitability industry, with the mediating role of green …

Impact of green human resource management practices on the environmental performance of green hotels

F Irani, H Kilic, I Adeshola - Journal of Hospitality Marketing & …, 2022 - Taylor & Francis
This research aims to investigate whether green hotels' environmental performance might
improve through staff environmental commitment and green process innovations. Data were …

Impact of green marketing, greenwashing and green confusion on green brand equity

A Qayyum, RA Jamil, A Sehar - Spanish Journal of Marketing-ESIC, 2023 - emerald.com
Purpose This study aims to examine the negative effects of excessive product packaging
(EPP), greenwashing and green confusion on green brand equity (GBE). Furthermore, the …

Green hotels: The state of green hotel research and future prospects

BL Chua, H Han - Journal of Travel & Tourism Marketing, 2022 - Taylor & Francis
This paper draws attention to the critical account of green hotels from various stakeholder
perspectives. It reviews why and how the green hotel industry is increasingly involved in …

How do social media influencers inspire consumers' purchase decisions? The mediating role of parasocial relationships

A Ashraf, I Hameed, SA Saeed - International Journal of …, 2023 - Wiley Online Library
In recent years, social media influencers (SMIs) have become part of the strategic
communication of firms because the traditional form of mass media communication is losing …