The communications sector is emerging with new technologies, wireless and wireline
services. The industry's success expects a better perception of customer requirements and …

Sažetak Telecommunication sector generates a huge amount of data due to increasing
number of subscribers, rapidly renewable technologies; data based applications and other …

Abstract The Telecommunication Sector in India, for the last decade, has been a witness to
several structural and regulatory changes that have resulted in a heightened level of …

The aim of this paper is to explore the switching attitudes of young mobile phone users in
Nigeria. To explore this research aim, two sets of studies were conducted. The first study …

Consumer Behavior is a study of how individuals make decisions to spend their available
resources like time, money and effort on consumption related items what they buy, why they …

With mobile phones becoming smarter, almost all operating systems are downloading and
using data. Cellular service providers are concerned with decline in revenue due to constant …

Marketing always looks forward to making consumers delighted. Mobile telecom service
provided a pace in daily life in Bangladesh. It plays a vital role in all the dimensions of our …

Switching behavior, irrespective of the product and services is not uncommon in the present-
day context, where loyalty has become uncertain. While the same applies in case of mobile …

The primary objective of the study is to find out the service quality gap of rural consumers
towards mobile services in West Bengal. For this purpose, modified SERVQUAL instrument …

(Assistant Professor, Department of Management & Social Science, Haldia Institute of
Technology, India) Abstract: Mobile technology has developed rapidly and provided a …