The practical approach of strategy formulation, given the company's mission, is based on the
key strategic objective that is to be achieved through the respective strategy. The strategic …

Practical understanding by the producer of the way purchasers choose between various
products that might satisfy a certain need constitutes a very complex and challenging …

Product analysis represents an important issue both for economic theory as for business
strategy, answers for questions like “why do products appear?”,“what supports its survival on …

The financial and economic crisis that the world economy has experienced, more than any
other disturbing factor, we believe that it must cause a brutal rupture of the daily routine of …

Product analysis represents an important issue both for economic theory as for business
strategy, answers for questions like “why do products appear?”,“what supports its survival on …

The place an organization will occupy in relation to its competitors is determined by the
strategic competitive advantage it will be able to develop. Conventional approaches …

Most companies no longer offer a single product for sale but rather a range of products,
which complicates the approach to substantiating the price strategy. The disappearance of …

The effects of the recent global financial crisis are, unfortunately, felt the most when it comes
to prices, which have recorded a paradoxical increase, an aspect affecting the whole country …

The effects of the recent global financial crisis are, unfortunately, felt the most when it comes
to prices, which have recorded a paradoxical increase, an aspect affecting the whole country …