Cross-Cultural Management: With Insights from Brain Science explores a broad range of
topics on the impact of culture in international business and vice versa, and the impact of …

The aim of the paper is to identify the importance of sensory and emotional marketing in the
process of brand value building and management. Existing research gap lies in the …

The idea that humans perceive the world through senses and those bodily sensations affect
the decisions consumers provides an opportunity for eateries to leverage on. Despite these …