Consumer research on conversational agents (CAs) has been growing. To illustrate and
map out research in this field, we conducted a systematic literature review (SLR) of …

This study is the first to provide an integrated view on the body of knowledge of artificial
intelligence (AI) published in the marketing, consumer research, and psychology literature …

Purpose The rapid growth of artificial intelligence is disrupting various industries, including
the tourism sector. This paper aims to outline the applications, benefits and risks of ChatGPT …

More and more companies have implemented chatbots on their websites to provide support
to their visitors on a 24/7 basis. The new customer wants to spend less and less time and …

Companies are increasingly employing text-based chatbots as a time and cost-efficient way
to interact with customers. While companies begin to explore anthropomorphic chatbot …

The arrival of augmented reality (AR) on social networks in the form of filters is generating
new user experiences. Despite their potential as interactive marketing tools, previous …

Consumers sometimes describe their experience of interacting with artificial intelligence‐
based human‐like chatbots as creepy. This study investigates the antecedents of creepiness …

The present study compares the influence of text‐based recommendations; traditionally
known as online consumer reviews, and the influence of voice‐based recommendations …

Recent advancements in artificial intelligence (AI) and the emergence of AI‐based social
applications in the market have propelled research on the possibility of consumers …

Artificial Intelligence (AI)-powered conversational agents have become ubiquitous tools in
the digital transformation of conventional customer-company interactions. Despite the …