E-commerce channel management on the manufacturers' side: ongoing debates and future research pathways

J Ballerini, D Yahiaoui, G Giovando… - Review of Managerial …, 2024 - Springer
Since the beginning of the 2000s, online commerce has been gradually taking over and
shaping the global marketplace. This has led several scholars to study the phenomenon …

[HTML][HTML] How commitment and platform adoption drive the e-commerce performance of SMEs: A mixed-method inquiry into e-commerce affordances

J Ballerini, D Herhausen, A Ferraris - International Journal of Information …, 2023 - Elsevier
To cope with the digital transition exacerbated by the COVID-19 pandemic, managers of
manufacturing small and medium enterprises (SMEs) need to adopt innovative practices to …

The strategic value of buy online and pick up from store service to the dual channel coordination

Z Pei, S Ghose, R Yan, SB Zhou, A Yan - Journal of Retailing and …, 2024 - Elsevier
Buy online and pick up from store (BOPS) has been widely practiced in the business market.
However, prior studies in literature have not addressed what is the strategic value of BOPS …

Learning from the Past Bridging Digital and Physical Markets: A Guidelines for Future Research Agenda of Online-to-Offline (O2O) Marketing Strategy

AHPK Putra - International Review of Management and …, 2024 - econjournals.com.tr
This bibliometric study comprehensively analyses the scholarly landscape surrounding
Online-to-Offline (O2O) commerce from 2006 to 2023. Through a systematic review of …

[PDF][PDF] Hospitality and tourism information technology

C Cobanoglu, S Dogan, K Berezina… - University of South …, 2021 - researchgate.net
Hotels are utilizing a variety of technologies in the guest room and throughout the hotel.
Artificial intelligence (AI), virtual reality (VR), augmented reality (AR), cloud computing …

Future challenges of marketing online-to-offline (O2O)

AT Rosário - Marketing and Advertising in the Online-to-Offline (O2O …, 2023 - igi-global.com
The online and offline environment have come to coexist in the business environment, so
the big question is to understand how we should integrate these two environments into …

Pricing and ordering decisions for the supply chain integrating of online and offline channels

X Guo, W Liu, T Zhang - Environment, Development and Sustainability, 2022 - Springer
This research examines the impacts of online and offline channel integration, known as O2O
modes including online to offline mode and offline to online mode. Although channel …

The dual aspect of technology in tourism: social contradictions surrounding the sharing economy and smart destination development

M Bratec, MA Celdran Bernabeu… - University of South …, 2021 - digitalcommons.usf.edu
Technology has redefined how we experience hospitality. From the front of the house to the
back, technology has allowed hospitality businesses to provide a faster, better, and more …

E-commerce channel management on the manufacturers' side ongoing debates and future research pathways

B Jacopo, Y Dorra, G Guido - 2023 - dlib.phenikaa-uni.edu.vn
Since the beginning of the 2000s, online commerce has been gradually taking over and
shaping the global marketplace. This has led several scholars to study the phenomenon …

The optimal advertising strategy with differentiated targeted effect consumers

X Li, P Hou, S Zhang - Annals of Operations Research, 2023 - Springer
In this paper, we investigate the optimal advertising strategy for two heterogeneous retailers.
To propagandize their products, they have to take the traditional advertising or the targeted …