Tourism is one of the major drivers of socio-economic growth. For tourism organisations to
remain competitive, they must be able to adapt to the current dynamic scenario where the …

This chapter assembles the key literature on value creation for consideration in relationship
to stakeholder theory. The literature review identifies and explains the core topics …

Instagram is a popular social media platform. Its ability to convey feelings through
photographs has become a valuable communication tool for tourism destination branding …

Purpose This study contributes to current efforts to design and implement sustainable
innovation strategies in organisations from the textile industry. This study aims to examine …

Over recent decades Urban Living Labs (ULLs) have become a common space for co-
creation processes' experimentation, whereby new approaches for sustainable urban …

Nature-based solutions (NBS) implementation in urban contexts has proven outcoming
multiple benefits to reverse the current trend of natural resources' degradation adversely …

Purpose The purpose of this paper is to demonstrate the power of social media networks,
namely Instagram, in building brand communities and co-creating value for brands. By …

Purpose The purpose of this paper is to examine the effect of customer empowerment (CE)
on financial performance and the role of innovation and customer satisfaction as mediating …

This research aimed to provide a more informed and systematic basis on which to develop
the positioning strategy in social media due to the interactive capacity and influence that …

Purpose Social health insurance framework of any country is the national identifier of the
country's policy for taking care of its population which cannot access or afford quality …