[HTML][HTML] Rationality and impulse buying: Is your emotion a part of the equation?

YY Lee, CL Gan, TW Liew - Computers in Human Behavior Reports, 2023 - Elsevier
While researchers' interest in online impulsive buying is increasing, there is currently a
paucity of research that examines at consumers impulse purchase urges while …

Applications of SOR and para-social interactions (PSI) towards impulse buying: the Malaysian perspective

YY Lee, CL Gan - Journal of Marketing Analytics, 2020 - Springer
Nowadays, sellers and buyers are utilizing social platforms, such as mobile instant
messaging (WhatsApp, Facebook Messenger, etc.) for online trading/purchase interaction …

Navigating the future: Autonomous vehicle integration challenges and opportunities in Malaysia

C Sitinjak, MHM Said… - Journal of …, 2024 - systems.enpress-publisher.com
As autonomous vehicles (AVs) revolutionize the global transportation landscape, their
implications for emerging economies like Malaysia remain a subject of significant interest …

The effect of consumer's loneliness on impulse buying in the internet era: A model based on para-social interaction

L Peng, X Xia, X Su - 2020 2nd International Conference on …, 2020 - ieeexplore.ieee.org
Despite the popularity of social media, people are more socially isolated now than before.
Although the proportion of lonely individuals is sizable in the Internet era, researchers have …

Validation of expanded scale of impulse buying in sports

H Hasanpoor, F Tojari, Z Nikaeen - Annals of Applied Sport …, 2019 - aassjournal.com
Background. Impulse buying is a complicated human buying behavior. It is influenced by
factors such as income level, consumption pattern, lifestyle changes, sociocultural variables …

GEN Z'S IMPULSE BUYING BEHAVIOR OF SHOPPING THROUGH LIVE-STREAMING SOCIAL COMMERCE PLATFORMS:: Investigating the Role of Parasocial …

HR Mardhiana - Srawung: Journal of Social Sciences and …, 2024 - journal.jfpublisher.com
In social commerce, consumers receive emotional motivation to purchase products because
they feel familiar and bonded with the promoter, often losing track of time and selfawareness …