Live-stream shopping is experiencing unprecedented growth. However, research in live-
stream commerce is in its infancy. The current study integrates uses and gratifications …

Purpose Enhancing consumer engagement in e-commerce live streaming is critical for e-
commerce operators to build relationships and create consumer loyalty. Using the stimulus …

Drawing on signalling theory, this study aims to fill a gap in knowledge by examining the
effects of celebrity trust on advertising credibility, brand credibility and corporate credibility …

Purpose The purpose of this paper is to examine the role of green self-identity, green peer
influence, service and product quality of organic food retailers on Indian consumers' …

The purpose of this study is to explore the linkages between relationship investment,
relationship quality, and loyalty, as well as the moderating role of relational characteristics of …

Antecedents and consequences of trust: an e-tail branding perspective | Emerald Insight
Books and journals Case studies Expert Briefings Open Access Publish with us Advanced …

Understanding and adapting to local cultures has long been considered as an important part
of successful localization, yet extant literature has not discussed how the adoption of cultural …

Purpose The purpose of this paper is to explore the determinants of relationship quality
(hereafter referred to as RQ) and its impact on customer loyalty within an emerging retail …

Purpose–The purpose of this paper is to closely investigate the antecedents affecting
relationship quality and its consequences between life insurers and their customers …

This article extends the concept of customer perceived value (CPV) to the tourist
outshopping context and explores the differences in antecedents and outcomes of CPV …