This two-part study begins with a rhetorical analysis of the genre of earnings press releases.
Then, a quantitative analysis uses capital markets data to assess the investor impact of tone …

With over a billion users, YouTube constitutes almost a third of the online population, and is
one of the most used video-sharing sites in the world, becoming a major part of popular …

This article is a contribution to the existing debate about the marketization of higher
education and offers a detailed study of the way the practices of marketization manifest …

This study investigates how promotional language in corporate press releases is dealt with
when the release is reused in different journalistic genres. Using a new coding system, it …

The concept of Business English has undergone some major shifts in the last few years
because of a number of developments, such as advances in genre theory and the coming …

Intercultural studies have shown the existence of rhetorical variation in the prevalent
discourse practices of multilingual scholars and those of English-speaking scholars. In this …

This chapter reviews contributions of corpus-based research to readers' understanding of
the discourse of advertising. It begins with a brief overview of some of the major …

Since the book contains a great variety of approaches in the broad field of discourse studies,
not all chapters may be relevant for all the students who want to explore research …

At present, Web 2.0 technologies are making traditional research genres evolve and form
complex genre assemblage with other genres online. This book takes the perspective of …

In recent years, the promotional discourse has grown more versatile due to the emergence
of new social media. YouTube influencer marketing is of increasing significance for brands' …