Retail requires efficient decision support to manage increasing product proliferation and
various consumer choice effects with limited shelf space. Our goal is to identify, describe and …

Retailing represents the culmination of the marketing process, the contact point between
consumers and manufacture products, marketing communications and customer service …

Shelf management is a difficult task in which rules of thumb rather than good theory and
hard evidence tend to guide practice. Through a series of field experiments, we measured …

We consider an assortment optimization problem where a retailer chooses an assortment of
products that maximizes the profit subject to a capacity constraint. The demand is …

Customers for retail merchandise can often be satisfied with one of several items.
Accounting for demand substitution in defining customer service influences the choice of …

Der Handel ist in Bewegung: Es entstehen neue Betriebsformen, Vertikalisten konkurrieren
mit klassischen Handelsorganisationen, elektronische und stationäre Kanäle werden in …

It has been claimed that the discovery of association rules is well-suited for applications of
market basket analysis to reveal regularities in the purchase behaviour of customers …

We develop a category management model to aid retailers in the space constrained
decisions of which products to stock (assortment) and how much shelf space to allocate to …

A retail chain manager must draw on experience based on data available from his points of
sale to diagnose space misallocations in stores and to make recommendations. This paper …

This paper analyzes the impact of the composition of a retailers' weekly store flyer on store
performance. The paper presents and tests propositions on how a store flyer's size, its …