Purpose To develop compelling augmented reality (AR) experiences, this paper aims to
examine AR value to physical fashion retail, defines the most effective form (eg app vs magic …

Purpose This study examines consumer online purchase behaviour in the Nigerian fashion
industry. Design/methodology/approach A cross-sectional study was conducted with a total …

Purpose Fashion retail has faced immense changes in the rapid development of e-
commerce, creating significant uncertainty about physical stores' future. To improve the …

Despite the increasing number of virtual reality (VR) adoption in varying industries including
luxury brands, lack of study conducted to discuss the sense of presence in VR fashion show …

Fashion retail has faced immense changes in the rapid development of e-Commerce. This
has created significant uncertainty for traditional shopping, and Covid-19 worsens this …

Highly valued consumer experiences occur when emerging technology—such as
Augmented Reality (AR)—is presented in an emotionally engaging format. Fashion retailers …

The fashion retail industry faces immense changes in the rapid growth in e-Commerce
recently, retailers worry about the future of traditional shopping. Augmented Reality (AR) and …

The anthropometric measures are used extensively in garment development practice.
However, manual techniques reduce the complicated shape of the human body to a set of …

Cultural Heritage occurs when visitors tell stories of exceptional experiences at historic sites-
after their visit occurs. For the Summer Palace's directors to create exceptional experiences …