Large-scale social restrictions (PSBB) cause conventional marketing of company products to
be limited. The purpose of this study was to examine the impact of the marketing approach …

In this study, customer relationship management will be used as a mediating variable to
examine the effects of digital marketing and trust on online purchase choices made by e …

The purpose of this study is to ascertain how viral marketing and social media advertising
impact consumers' purchasing choices on the Instagram Adds platform. The study's sample …

In an increasingly cutthroat business environment, companies must be able to choose the
right strategy for the company's survival, particularly by marketing their products in …

This study aims to look into the effects of employee placement and selection at PT Kahatex
in Bandung Regency. Simple random sampling was used in this study's 699-person …

This study aims to determine how social media affects consumers' purchase intentions. 181
respondents were given questionnaires as part of a nonprobability sampling strategy that …

Traditional media marketing is becoming increasingly impacted by technology. Businesses
can communicate, share information, and advertise their goods and services online. One of …

This study aims to examine how brand perception and price influence patrons' decisions at
the Bu Imas Bandung restaurant. For three (three) months, from December 2022 to …

The slow growth of Micro, Small, and Medium Enterprises in rural areas has resulted in low
sales volume. Despite the fact that MSMEs provide employment opportunities for rural …

As a result, the goal of this article is to examine the marketing mix used by Antam's
Padjadjaran Branch Group to market gold savings products, to evaluate the limitations and …