Pressure on companies to report on non-financial dimensions has amplified the interest in
sustainability due to increased awareness among stakeholders. While connecting value …

Social media have progressed drastically in building successful consumer engagement both
in brand building and sustainable consumption. This paper is a review of the articles …

This paper examines the antecedents of Indian consumers' pro-environment purchase
intention of electric vehicles utilizing the Stimulus-Organism-Response theory. The …

Purpose The purpose of this study is to use the theory of planned behavior and a moderated
mediation model to bridge the gap between attitude, intention and behavior in the context of …

Green consumption policies (GCP) are an essential measure to achieve carbon peak and
neutrality targets and have attracted widespread attention in social media. However, few …

Purpose There is limited research examining the relationship between social media and
green food purchasing behaviour. In the current study, we examine the factors that affect …

Purpose The purpose of the current study is to help remove the obstacles to sustainable
production and consumption by revealing the determinants of green consumption …

Contemporary technologies have facilitated the development of gamification. It can
potentially shape individuals' behavior; however, how gamification influences their …

Recently, social media marketing has become an effective tool for restaurants to gain
visibility, increase customer engagement, and boost sales. Through social media marketing …

Entrepreneurship is crucial for alleviating job challenges among business graduates and for
sustaining a growing local economy. However, different factors support and encourage …