J Kunz, S May, HJ Schmidt - Business Research, 2020 - Springer
Over the past decades, the luxury sector has been constantly growing; consequently, luxury products have attracted the interest of many scholars. Nevertheless, only recently research …
The authors propose that purchasing luxury can be a unique means to engage in sustainable consumption because high-end products are particularly durable. Six studies …
W Batat - Journal of Retailing and Consumer Services, 2020 - Elsevier
Based on a qualitative exploratory study that combined three sources of qualitative data: interviews, archival data, and observational notes this research aims to explore the …
JN Kapferer, A Michaut-Denizeau - Journal of Brand Management, 2019 - Springer
Sustainable development is on the agenda of all economic sectors. This is a radical change for the luxury market, so far discreet on these matters. In addition, baby boomers have …
Despite society's increasing sensitivity toward green production, companies often struggle to find effective communication strategies that induce consumers to buy green products or …
This research challenges the notion that luxury and CSR are incompatible by investigating whether and under what conditions consumers react positively to different kinds of CSR …
This research investigates the effect of a luxury hotel's marketing communication strategy on consumers' willingness to book a room. In particular, the article compares two types of …
Sustainable luxury is a strategic issue for managers and for society, yet it remains poorly understood. This research seeks to clarify how corporate social responsibility (CSR) actions …
S Jain - Journal of International Consumer Marketing, 2019 - Taylor & Francis
In recent years, there has been a paradigm shift in the luxury realm as consumers are increasingly inclined toward sustainable orientation. Yet, very few studies have been …