Mobile marketing, the two-or multi-way communication and promotion of an offer between a
firm and its customers using a mobile medium, device, platform, or technology, has made …

This paper investigates how consumers and investors react to the standardized disclosure of
data privacy practices. Since December 2020, Apple has required all apps to disclose their …

This paper proposes a new model of imperfect competition of ad-sponsored media, which
can sell “free” products, for a merger analysis applicable to the mobile app industry. To …

The evolution of mobile technology has increased correspondingly with the number of
attacks on mobile devices. Malware attack on mobile devices is one of the top security …

How does firm size affect the privacy protections offered to customers? On the one hand, it
could be that larger firms use their size to amass more data. On the other hand, smaller firms …

In the mobile apps market, most apps can be downloaded for free. This study reviews the
economic literature on the three most popular monetization strategies used to generate …

The modern economy is flooded with products that have no monetary price. However, it is
becoming something of an established fact that many zero-price products are not 'free'but …

The question of whether competition enhances or impedes a firm's commitment to protecting
consumer privacy has been debated in competition policy circles. This paper studies how a …

Sažetak Generacija Z, demografska kohorta rođena između sredine 1990-ih i sredine 2010-
ih, poznata je po svom oslanjanju na mobilne uređaje i tehnološkoj pameti. To je rezultiralo …

Personal data are essential to Internet companies, but their involvement in the smart-phone
apps market remains relatively unexplored. We provide empirical evidence on the strategies …