Purpose Search engine optimization (SEO) has long been a key topic in marketing research,
but there are very few studies addressing SEO success and brand equity (BE). Thus, this …

La globalización, la Internet como medio para interacción comercial y las tecnologías de
información y comunicación como herramientas de negocio, han beneficiado a la empresa …

With the development of the takeaway industry, the demand for disposable cutlery is
increasing, posing a heavy burden on the environment. Helping reusable tableware …

Purpose This study aims to examine the association of social media advertising with deposit
contracts and consumers joining a fitness club/gym. Design/methodology/approach This …

This study investigated the role virtual brand communities play in facilitating branding
outcomes for prominent fitness brand, Peloton Interactive Inc. Survey responses from 663 …

The purpose of this study was to examine how quality of fitness center's social media affects
brand attitude and purchase intention for young people (N= 272). Exploratory and …

Patient's visit plays an important role in the sustainability of hospital services. Patient's
decision to visit could be measured through patient visiting intention which is influenced by …

This study examined the motivational profiles of connected fitness users to better position
brands as they compete with the reopening of physical gyms and in-person classes. Using …

Günümüz dünyasında teknolojinin gelişmesiyle birlikte tüketicilerin de istek, ihtiyaç ve
alışkanlıkları sürekli olarak değişim göstermektedir. Yaşanan bu değişimler çerçevesinde …