Drawing from image-elicited depth interviews, we investigate whether consumers pursue the
consumption of authentic objects with specific personal goals in mind. We find that …

Although consumer demand for authentic market offerings has often been mentioned in
consumer research, the meaning of the term “authentic” has not been sufficiently specified …

Ethnic entrepreneurs in American society often carve out an economic niche by means of
business enterprises and cultural events that are open to the general public and showcase …

The authors build a model of global brand attitude and purchase likelihood with a
nomological net comprised of constructs derived from three theoretical streams in consumer …

Purpose The purpose of this paper is to systematically review authenticity in the branding
context and suggest avenues for future research. Design/methodology/approach This study …

Celebrity brand authenticity is introduced as a construct that represents consumer
perceptions of celebrities being “true to oneself” in their behaviors and interactions with …

" In their study of social practices deemed traditional, scholars tend to use the concept and
idea of tradition as an element of meaning in the practices under investigation. But just …

This article empirically examines the value derived by consumers through their use and
consumption of authentic brands and the indirect value attributable to a brand. Our findings …

In the societal change towards a more sustainable future, reducing food waste is one of the
mostly discussed topics. One significant source of food waste is the reluctance of supply …

The originality of this text lies in its combination of a wide range of knowledge, theory and
best practice that has so far been widely distributed across a range of sources. Drawing all …