Purpose The formation of alliances between organisations is increasingly common, allowing
firms to discover and ensure competitive advantages. This research paper aims to make a …

Organisations are often reluctant and sometimes postpone sharing risk-related information
with their partners. This paper aims to develop and analyse the risk-sharing model to explain …

Previous literature has acknowledged franchising as a great way for businesses to expand
into new areas and opportunities. It has become a popular option for those who are looking …

The paper focuses on the employer branding creation and HR marketing in selected
healthcare service providers. The employer branding creation and HR marketing have …

The franchising sector demands a high level of assurance and commitment. This is because
creating entrepreneurial value is at the core of any franchising strategy. However, little is …

The purpose of this study is to provide a way of pursuing a balanced profitability between
franchisors and franchisees leading to the sustainability in franchising. Based on a belief …

Purpose While the number of global alliance terminations in the business world has grown
steadily during the past few decades, the scholarly literature on strategic alliance (SA) …

Purpose We adopt the conceptual lens of the Dynamic Capabilities Approach to evaluate
the relationship between Entrepreneurial Orientation (EO), Digital Marketing Capabilities …

Purpose The purpose of this paper is to analyse the important role of training (specifically,
training relevance and training transfer) in enhancing franchisor-franchisee relationship …

Purpose This paper, using a case study on Jibu, a water distribution chain that distributes
bottled water in Africa, aims to underline the importance of social relationships and …