This study focuses on examining the role of celebrities as human brands and their
endorsements by integrating the Self-Expansion theory. We propose a pioneering model …

This research aims to determine the influence of brand trust and brand commitment on the
brand loyalty of Eiger in Surabaya City. The research method used is quantitative. The …

Success company No regardless of role customer. Customers can quickly leave A brand if
they do not have a strong sense of attachment, even though loyal customers generate the …

Penelitian ini dilakukan Untuk mengetahui pengaruh kepercayaan merek, kepuasan merek,
dan kepribadian merek terhadap loyalitas merek produk Vaseline hand & body lotion di …

Penelitian ini bertujuan untuk mengetahui pengaruh Green Marketing, Citra Merek, dan
Kepercayaan Merek terhadap Keputusan Pembelian Starbucks Reserve Dewata di Bali …

Resaare Boutique is a self-manufacturing boutique using its own premium quality brand that
is ready to use and consumers can order according to their needs and desires. The purpose …

Perkembangan investasi terjadi sangat pesat belakangan ini. Banyak generasi muda
khususnya generasi Z yang sudah mulai melakukan investasi ke dalam berbagai macam …

Consumers' loyalty to a brand has become a big challenge for organizations worldwide. The
challenge lies in understanding how consumers form self-connection with brands. Brand …

This is because it relates to the suitability of the target market that has been made. The large
number of different brand choices on the market encourages Wardah to be superior in …

Latar belakang: Industri otomotif tumbuh pesat dengan tingginya kepemilikan kendaraan.
Penelitian ini mengkaji pengaruh citra, kepribadian, dan cinta merek terhadap loyalitas …