While over the last decades, much attention has been paid to the mental workload in the
field of human computer interactions, there is still a lack of consensus concerning the factors …

Purpose The purpose of this paper is to present a systematic literature review of the
application of eye-tracking technology within the field of library and information science. Eye …

Purpose The purpose of this paper is to identify attention, cognitive and affective responses
towards a fashion retailer's website and the behavioural outcomes when shopping online …

How people look at visual information reveals fundamental information about them; their
interests and their states of mind. Previous studies showed that scanpath, ie, the sequence …

Eye tracking has commonly been used to investigate how users interact with web pages,
with the goal of improving their usability. This article comprehensively revisits the techniques …

To improve the efficiency and effectiveness of designing signage systems in buildings, we
present AUTOSIGN–a design tool that supports user-in-the-loop and multi-criteria …

Eye tracking studies have widely been used in improving the design and usability of web
pages and in the research of understanding how users navigate them. However, there is …

This paper presents a study of human behavior related to different marketing stimuli based
on pupillometry data. The consumer's gaze points on products of interest are acquired with a …

In this study, the characteristics of what users observe when visiting a media website as
wells as the prediction of the impact on oneself, friends and others are researched. The …

Abstract Individuals' Social Networking Site (SNS) profiles are central to online impression
formation. Distinct profile elements (eg, Profile Picture) experimentally manipulated in …