Penelitian ini bertujuan untuk mengetahui pengaruh social media marketing terhadap brand
equity dan dampaknya pada minat beli produk merek Pobosoccer. PopuIasi pada peniIitian …

The frenzy with which the online shopping took over the world is unmatched by any other
phenomena in recent times. The objective of this study is to examine the moderating role of …

In this technological era, people look for faster, easier, and cheaper information. Consumers
will choose online sales media to find information and carry out transactions. The required …

In order to improve the performance of traditional repeat purchase behaviour intention
mining methods in mining accuracy, a repeat purchase behaviour intention mining method …

Penelitian ini mempunyai tujuan untuk menjelaskan pengaruh komunikasi media sosial
yang dibuat perusahaan, komunikasi media sosial yang dihasilkan pengguna, kecintaan …

The purpose of this research was to develop casual relationship model between social
media marketing, brand equity, technology acceptance and purchase intention via facebook …

Sustainability is increasing important, particularly in higher education institution (HEI) in
Malaysia. In order to sustain, social media marketing (SMM) efforts are seemed necessarily …

As redes sociais são um fenómeno contemporâneo que revolucionou a comunicação das
empresas, operando como um canal de comunicação direta entre a marca e o consumidor …

Meningkatnya minat pembelian laptop karena pandemi COVID-19 membuat persaingan
industri laptop menjadi semakin ketat. Namun seiring terjadinya fenomena tersebut, Acer …