Bibliometrics is a tool that enables the analysis of historical development, present
conditions, and prospective trends in a specific field of study. The purpose of this research is …

This paper examines how entrepreneurial traits affect Small and Medium Enterprises
(SMEs') adoption of digital technologies. With the mediating influence of a sustainable …

Grounded in the technology-organization-environment (TOE) theoretical setting, this article
investigates the moderating influences of government support, as an environmental context …

This study explores the factors that drive the adoption of live streaming commerce and its
effects on business performance. The research finds that relative advantage, streamer …

Sustainable production minimises resource use, removes toxic substances, and generates
zero waste, reducing greenhouse gas emissions throughout the product and service life …

Indian Women entrepreneurs have their own set of characteristics and challenges owing to
unique social and familial environments. Research has indicated that technology adoption …

Marketing is an activity that is the lifeline for any growing firm. When done right, it can reap
multiple benefits for the firm in terms of attracting potential customers, sustaining the current …