While the study of advertising discourse is a well-established research area in applied
linguistics, language contact phenomena in advertising have often been neglected. This …

Routledge English Language Introductions cover core areas of language study and are one-
stop resources for students. Assuming no prior knowledge, books in the series offer an …

Key Terms in Stylistics is a substantial, timely and much-needed contribution to the rapidly
developing field of stylistics, Charting the development of stylistics from its inception to the …

At a conceptual level, Landry and Bourhis provide a compelling construct, documenting a
visual record of the identities, values, and relationships within a given territory, region, or …

This paper aims to reveal the rhetorical structure and the linguistic features of persuasive
language in online advertisements of electronic products. Nowadays, the bulk of e …

Writing the Discussion section of a laboratory report or dissertation is difficult for students to
master. It involves complex causal, conditional and purposive argument; this argument …

This book provides a comprehensive account of the discipline of Critical Discourse Analysis
(CDA) and demonstrates multiple linguistic methods through which it exposes and …

The paper investigates formal language in persuasive discourse on the r/ChangeMyView
subreddit. We collected a corpus of 100 million messages, split into subcorpora based on …

In this paper we report the results of a qualitative multimodal analysis of a corpus of Spanish
and British TV ads featuring female hygiene products such as tampons, liners and sanitary …

Previous work on the role of English in multilingual advertising has shown that the language
is used to index concepts of cosmopolitanism, globalization and modernity. The growing …