Existing generative design cannot evaluate the perceived “aesthetic liking”. Hence,
quantification method of aesthetic liking, which can be modelled by the summation of …

Designing new products according to user needs and requirements is a key success factor
for companies. However, the characterization of user requirements in the early design …

We propose a method of evolving designs based on the user's personal preferences. The
method works through an interaction between the user and a computer system. The …

Kansei quality is a product quality that evokes the customer's specific impressions, feelings,
and emotions–such as comfort, luxury, delight, etc. It is important to consider kansei quality …

While mixed prototyping has proved to be effective for the assessment of prototypes, this
research aims to explore the use of mixed prototyping for the generation of early prototypes …

Great design often results from intelligently balancing tradeoffs and leveraging of synergies
between multiple product goals. While the engineering design community has numerous …

Consumers' emotion has become imperative in product design. In affective design field,
Kansei Engineering (KE) has been recognized as a technology that enables discovery of …

Depth impressions are an inner associative layer of humans' expressed impressions. To
analyze tactile interaction, it is essential to examine what users feel and imagine and how …

Recently, study on individuality of humans' subjectivity has been emphasized in the field of
Kansei engineering. This paper presents a stratification method for semantic differential (SD) …

Consumers have different ideas of what makes a design stylish. Some consumers may want
a sporty looking car, while others may want a rugged looking or a fuel-efficient looking car …