Purpose The purpose of this paper is to: distinguish between financial brand equity and
perceptual brand equity; distinguish among different stakeholder perspectives on customer …

With the massive growth of the Internet, text data has become one of the main formats of
tourism big data. As an effective expression means of tourists' opinions, text mining of such …

Purpose The purpose of this study is to investigate how smart tourism technologies and
memorable tourism experiences affect tourist satisfaction and tourist destination loyalty …

This study investigates the effect of Customer-Based Brand Equity (CBBE) on customer
loyalty and further examines the mediatory roles of customer satisfaction and trust in the …

Tourism destination brand equity, brand authenticity and revisit intention: the mediating role of
tourist satisfaction and the moderating role of destination familiarity | Emerald Insight Books …

Many studies have modeled several different concepts to explain destination loyalty;
however, none have integrated place-oriented (eg, destination image, place attachment) …

The international growth of medical tourism requires hospital operators to adopt effective
marketing practices to ensure survival and competitiveness. Although there is a burgeoning …

Although social media-based brand equity has become a vital area of interest for brand
managers, insights into its destination-based dynamics and applications remain scarce …

This study aimed to develop a theoretical framework explaining how aspects of the
technology acceptance model (TAM) and flow theory explain user attitudes and behavioral …

Purpose The study aims to examine the relationship between destination attributes and
tourist satisfaction as well as the extent to which emotional involvement mediates between …