A rapidly growing body of empirical research has recently started to emerge highlighting the
connotative and/or semiotic meanings that consumers typically associate with specific …

Highlights•Literature on the effects of packaging imagery on consumer perception is
summarized.•Consumers infer meaning from packaging imagery, thus shaping their …

Creativity is a growing area of retailing research. Drawing upon the optimal-arousal theory,
this research examines how the dimensions of packaging design creativity, such as …

In the existing literature, the relationship between the roughness/smoothness of food
packaging surfaces and healthiness perception has not been persuasively concluded. To fill …

Existing research on experiential offers often examines the impact of such offers on
consumers' evaluations (eg, customer satisfaction). Yet existing research has neglected that …

Purpose This paper aims to study the cross-modal correspondence between a visual
stimulus (ie glossiness), haptic perception and consumers' reactions (internal responses …

Purpose Financial institutions actively seek to leverage the capabilities of artificial
intelligence (AI) across diverse operations in the field. Especially, the adoption of AI advisors …

The sight of food has a profound effect on us, from making us feel hungry/increasing our
appetite, through to encouraging us to imagine what it would be like to eat that which we …

The reported research examines the impact of product portfolio labeling strategies on brand
reputation and equity. A netnographic approach allowed to observe winery portfolio labeling …

Virtual agents (VAs) are used increasingly as representatives of the firm in retail and service
settings–particularly in online environments. Existing studies indicate that the customer's …