Owing to its multidisciplinary nature, the operations management (OM) and information
systems (IS) interface distinguishes itself from the individually focused perspective of both …

Mobile platforms such as Google Android and Apple iOS have established their app stores
to entice numerous app developers into their platform ecosystem. These platform firms will …

Many sellers offer product trials to allow consumers the option to try products before
purchasing. With a product trial, a consumer may find they like a product more than …

We study the pricing strategies for a software firm and an entrant software-as-a-service
(SaaS) firm in two customer markets: the market composed of the incumbent's past …

The rapid technological revolution of Industry 4.0 has set off rapid advancement in the smart
product development. Testing the smart product's system before release to market is crucial …

Providers of free-to-play games often gain revenue by monetizing players' playtime, for
example, through in-game advertising and by selling premium modules of the game. One …

Subscription-based crowdfunding (SBC) is an emerging platform for creators of digital
content (eg, music, comics, stories, and videos) to build their person brands and garner …

An increasing number of software firms are utilizing bug bounty programs (BBPs) to detect
bugs and enhance their product quality by leveraging the contributions of external ethical …

Even with the rapid proliferation of applications (“apps”) running on smart handheld devices,
achieving success in mobile platform ecosystems is challenging for developers because of …

When an online manufacturer suffers from demand reduction and product return caused by
product fit uncertainty, it could display products in a retailer's store to provide the chance for …