Which are the most influential marketing journals for Latin American researchers? A journal co-citation analysis
G Seijas-Díaz, K Reátegui-Villacorta… - … Journal of Science …, 2024 - ijsmc.pro-metrics.org
Objective. We aimed to identify which marketing journals are the most influential for Latin
American researchers. Methodology. We used data from 15226 documents indexed in …
American researchers. Methodology. We used data from 15226 documents indexed in …
Continuing the manifesto conversation: Toward building a renewal capability for the marketing discipline
S Madhavaram, HN Hatfield - AMS Review, 2022 - Springer
The six commentaries on Hunt, Madhavaram, and Hatfield (hereafter, HMH, AMS Review,, in
this issue) and “the manifesto conversation”(hereafter, TMC) deeply reflected on HMH and …
this issue) and “the manifesto conversation”(hereafter, TMC) deeply reflected on HMH and …