Creating an innovative product and validating an innovative business model may not be
enough for digital startups to be competitive. To grow fast and expand globally, digital …

The Covid-19 outbreak in 2019 and beyond severely threatened global supply chains and
markets. Firms worldwide saw their operations limited by governmental restrictions …

This special issue implores us to address sustainability from the lens of emerging
economies and the role that innovation can play in this context. We posit that, for sustainable …

Lean and agile models of product development organize the flexible capacity to rapidly
update individual products in response to customer feedback. Although agile operations …

Problem definition: Crowdfunding goes beyond raising funds. Entrepreneurs often use
crowdfunding to solicit feedback from customers in order to improve their products, and may …

Problem definition: Firms developing novel and innovative products regularly face a
canonical product development and introduction problem: introduce a proven and …

The iterative innovation literature recommends a basic prototype strategy because it reduces
learning costs. Although customer cocreation during basic prototype iterations is assumed …

Purpose Although the literature provides insights into the role of experiential learning based
on prototypes in identification of latent customer need, it offers different views on the role of …

Although prototype-based iterative learning is receiving increasing attention from research
on lean startups, this stream of literature has a narrow focus on customer feedback and …

Product managers have tremendous power to change lives by setting the priorities for
innovation. As the product management discipline continues to evolve and grow in …