The substantial growth of e‐commerce sales, driven by digital advancements, has enticed
brands to sell direct‐to‐consumers (DTC) online. Despite the growth of the DTC online retail …

Purpose Marketing Technology (Martech) is the cornerstone of creating digital experiences
and interactive marketing, providing consumers with high experiential value. Drawing on the …

Augmented Reality (AR) has gained increased attention in recent theory and practice owing
to its potential to enhance customer responses toward brands. However, the investigation …

Buku" Pemasaran Digital di Era Society 5.0: Transformasi Bisnis di Dunia Digital"
menghadirkan pandangan holistik tentang bagaimana revolusi digital telah mengubah …

Beliefs play a prominent role in consumer attitudes toward technology. Hence, the interplay
between affective and cognitive perceptions results in approach or avoidance behaviours …

Given the growing importance of habit development in omnichannel literature, this study
aims to explore the factors contributing to the development of omnichannel shopping habit …

This systematic literature review examines research on adaptive apparel for people with
disabilities (PWDs), an underrepresented consumer group. Using the scientific procedures …

抽象的本研究调查了重用增强现实(AR) 应用程序意图的决定因素。 数据来自439 名IKEA Place
应用程序用户， 并使用'偏最小二乘法'(PLS) 和'模糊集定性比较分析'(fsQCA) 方法进行评估 …

The advancement of Augmented Reality (AR) technology has been remarkable, enabling
the augmentation of user perception with timely information. This progress holds great …

In E-commerce, one of the most essential reasons of company failures is conveying the right
content of their product to the customers at the wrong time. This could include the company …