Unlocking the subconscious consumer bias: a survey on the past, present, and future of hybrid EEG schemes in neuromarketing

FP Kalaganis, K Georgiadis, VP Oikonomou… - Frontiers in …, 2021 - frontiersin.org
Fueled by early success stories, the neuromarketing domain advanced rapidly during the
last 10 years. As exciting new techniques were being adapted from medical research to the …

Data fusion in neuromarketing: Multimodal analysis of biosignals, lifecycle stages, current advances, datasets, trends, and challenges

M Quiles Pérez, ET Martínez Beltrán… - Information …, 2024 - zora.uzh.ch
The primary goal of any company is to increase its profits by improving both the quality of its
products and how they are advertised. In this context, neuromarketing seeks to enhance the …

[HTML][HTML] Data fusion in neuromarketing: Multimodal analysis of biosignals, lifecycle stages, current advances, datasets, trends, and challenges

MQ Pérez, ETM Beltrán, SL Bernal, EH Prat… - Information …, 2024 - Elsevier
The primary goal of any company is to increase its profits by improving both the quality of its
products and how they are advertised. In this context, neuromarketing seeks to enhance the …

Software Tool for the Analysis of EEG Signal Supported by Video Recording

B Babusiak, M Smondrk, S Borik… - 2019 12th …, 2019 - ieeexplore.ieee.org
Recently, EEG-based technology has become more popular in intuitive, user-friendly web
content designs and developments for serious games. There is a need for some feedback or …

DISTANCE EDUCATION FROM THE STUDENTS'POINT OF VIEW DURING THE COVID-19 PANDEMIC

P Janoskova, KR Stofkova - ICERI2021 Proceedings, 2021 - library.iated.org
COVID-19 pandemic has dramatically changed the way global education is delivered.
Millions of students have been affected by the closure of educational institutions as a result …

Rating visual contents of website using brain computer interface

MS ul Islam, H Farooq - 2017 International Conference on …, 2017 - ieeexplore.ieee.org
Websites are part of our everyday life and are used to exchange and convey information
between user communities. Despite website proliferation, assessment of site quality remains …

[引用][C] E-VZDELÁVANIE ŽILINSKEJ UNIVERZITY V ŽILINE OČAMI POUŽÍVATEĽOV

T Galovičová, I Kremeňová