The flexible pattern matching approach has witnessed increasing popularity. By combining
deduction with induction in logic, flexible pattern matching is well suited for exploration and …

This paper reviews the research ideas around consumer response to product design. From
the product side, we discuss the most significant design features preferred by average …

This editorial article reports on interdisciplinary research being conducted at the interface
between the scientific disciplines of marketing and design. It reviews the 11 academic …

Greenhouse cultivation promotes an efficient and environmentally friendly agricultural
production model, significantly enhancing resource sustainability and advancing …

Purpose The proliferation of technological advancements has facilitated unrestricted access
to and customizable consumption of content for viewers. Over-the-top (OTT) services are …

This paper provides insights into the interdisciplinary intersections between marketing and
design. It explores the various design intersections in the marketing fields. The collaboration …

Virtual humans (ie, embodied conversational agents) have the potential to support college
students' mental health, particularly in Science, Technology, Engineering, and Mathematics …

In our increasingly digital world, grasping consumer preferences for internet service
providers (ISPs) is paramount. This study was conducted in Occidental Mindoro, Luzon, the …

While it is common practice to highlight the designer's name in marketing communications,
there is a lack of research on how these cues influence consumer evaluations. This article …

Designing virtual humans to support mental health scenarios is challenging, as it requires
designers to think of characteristics and strategies to promote rapport, increase trust, and …