[PDF][PDF] The four domains of sports marketing: A conceptual framework.
S Fullerton, GR Merz - Sport marketing quarterly, 2008 - researchgate.net
Despite its acknowledged contribution to local, national, and global economies, there is no
consensus as to exactly what is meant by the term sports marketing. This conceptual paper …
consensus as to exactly what is meant by the term sports marketing. This conceptual paper …
Analysing the loyalty levels displayed by football fans: A case study on Cape Town City Football Club
M Desai - 2017 - open.uct.ac.za
According to conventional wisdom, football fans exhibit perpetual loyalty to the clubs that
they choose to support. These prevailing beliefs are largely the product of the fanaticism and …
they choose to support. These prevailing beliefs are largely the product of the fanaticism and …
MARKETING MIX, MEDIA AND ECONO-GOVERNMENTAL INDICES AS PREDICTORS OF THE NIGERIA SPORTS BRAND
ON IFETA - 2023 - 140.105.46.132
The Nigeria Sports Brand (NSB) is a construct that expresses Nigeria's ultimate intentions
towards sports development, as reflected in the National Sports Policy (2009) and the Sports …
towards sports development, as reflected in the National Sports Policy (2009) and the Sports …
Impact of Digital media on the Sports Marketing: A Case Study of Govt. Institutes of Punjab Province
S Ahmed, M Hamza, M Shareef - Journal of Development and Social …, 2023 - ojs.jdss.org.pk
Impact of Digital media on the Sports Marketing: A Case Study of Govt. Institutes of Punjab
Province Page 1 P-ISSN: 2709-6254 Journal of Development and Social Sciences Jan-Mar …
Province Page 1 P-ISSN: 2709-6254 Journal of Development and Social Sciences Jan-Mar …