Many firms employ marketing tactics, such as surprise boxes, buy-and-reveal deals, random
price promotions, and teaser advertisements, in which some information is intentionally …

Sustainable green economy is the need of time, and eco-friendly products can play a
decisive role in this goal. Low consumption of eco-friendly products is a serious concern of …

Consumers' decision-making is complex and diverse in terms of gender. Different social,
psychological, and economic factors mold the decision-making preferences of consumers …

Purpose The study aims to investigate customers' emotional and behavioral responses to
price promotion in omnichannel retailing through the integration of the expectancy …

Much research has shed light on the what to give facet of gift‐giving; that is, which types of
products should consumers give as gifts? However, little research has investigated the how …

Evidence review of Online Choice Architecture and consumer and competition harm - GOV.UK
Cookies on GOV.UK We use some essential cookies to make this website work. We’d like to set …

Consumer surveys are integral to marketers' understanding of consumers' judgments,
preferences, and choices. However, consumers often respond in socially desirable ways …

Purpose This paper aims to examine whether consumers' appreciation of promotional gifts
exceeds firms' cost of providing these gifts. The paper also compares characteristics of …

In the last few years, retailers have introduced numerous products that intentionally conceal
some information from the consumer at the time of decision making. While prior research …

As society transitions from 'brick-and-mortar'to 'click-and-mortar', there is a loss of
humanness and consumers have started to disengage emotionally from organisations. This …