The study investigates how service quality and perceived value influence the brand loyalty
of Lion Air customers in Denpasar City and how these relationships are mediated by …

Brand Loyalty is one of the most significant tools for any organization to survive in a severe
competition. Brand helps in creating relationship between consumer and producer. In this …

Purpose: To analyze the main types of intangible assets as sources of economic and social
outcomes inlarge corporations. Design/methodology: We create a sample of large …

The cosmetic industry in emerging economies such as Malaysia shows vast growth.
However, fierce competition has forced domestic cosmetic brands to be more competitive …

Penelitian ini dilakukan untuk menilai faktor faktor yang mempengaruhi brand loyalty pada
Kopi bubuk Pandawa yang ada di indonesia. Tujuan penelitian ini adalah untuk mengetahui …

Rise of brand consciousness especially in urban markets has made the competition tougher
for companies to sustain in the market. Branding acts as a way of communication between a …

3769 JCI Jurnal Cakrawala Ilmiah Vol.4, No.1, September 2024 …………………………………………………………
Page 1 3769 JCI Jurnal Cakrawala Ilmiah Vol.4, No.1, September 2024 …

Packaging is tools to deliver a product that represents the products and services of a
product. In the hyper-competition business, packaging becomes one of its customer …

This report examines the main influences on customer loyalty (CL) in a study framework
where CL is the dependent variable and customer satisfaction (CS), perceived price, quality …

Purpose: Exploring the 'green gap', the purpose of the research is to draw on the theory of
planned behavior to investigate the impact of inward and outward environment attitude …