Over the last two decades, motivated by the continuous evolution of the technology‐driven
retail environment, researchers have studied various aspects of online consumer behaviour …

The growing use of mobile technologies is spawning firms' adoption of mobile relationship-
building techniques, including via mobile apps. However, despite the rapid rise of these …

The purpose of the current research is to investigate the impact of social media influencers
on customer engagement in Jordan with content related to COVID19. Built on a literature …

We develop a comprehensive and integrated framework of online shopping experience
(hereafter OSE) from an emerging market perspective. Using a netnographic research …

Retailers and manufacturers widely use Internet retailing as part of a multichannel promotion
and distribution strategy. The rate at which site visitors convert to customers is low for online …

Scarcity appeals, highlighting a product or a service is scarce due to “high demand” or
“limited supply,” are ubiquitous in the travel industry. However, all scarcity appeals are not …

Purpose This paper aims to investigate the effect of hotel aesthetics as represented in online
spaces (eg online travel agency website) in prospective guests' evaluation of expected …

Background music adds a multisensory element to marketing and e‐commerce. Applying
interactive sensory‐enabling technologies (SETs) to online shopping websites is an area of …

The purpose of this article is to theoretically identify the salient elements of e-retailing
websites and empirically verify them through a rigorous scale development process. A …

This paper presents e-resilience as a framework for assessing the extent to which retail
centres have spatially differentiated vulnerability to the impacts of online consumption. This …