Purpose–This paper aims to explore three central tensions in the debate on corporate
branding. Is a normative or a social constructionist approach more appropriate in …

Facing immense competition, retailers across the globe are experiencing reduction in their
customer loyalty. This decreasing trend is even more observable in the superstore retailing …

Purpose This paper aims to investigate whether corporate image has a mediating effect on
the influence of corporate social responsibility (CSR) on customer loyalty in independent …

As the concepts of corporate identity, communication, image and branding have caught the
imagination of scholars and managers, new ways of conceptualizing organizations have …

This paper considers the emerging focus in both academic and practitioner literature on the
concept of the corporate brand and argues that the underlying generative mechanisms and …

Identity based views of the corporation: Insights from corporate identity, organisational identity,
social identity, visual identity, corporate brand identity and corporate image | Emerald Insight …

Purpose–To analyze the relationship between corporate image and consumer trust in the
context of financial services distribution. Design/methodology/approach–This paper …

The present study proposes a conceptual framework to investigate the relationship between
service quality, satisfaction, repurchase intention, and switching behavior. It also intends to …

Purpose–The importance of branding in industrial contexts has increased, yet a
comprehensive model of business‐to‐business (B2B) branding does not exist, nor has there …

This article examines the impact and interrelationship of corporate image, satisfaction, and
commitment on customer loyalty in the travel industry. A corporate image–commitment …