[PDF][PDF] Consumer Complaint Behavior: A Literature Review and Research Agenda.
Consumer complaint behavior (CCB) is closely related to consumer satisfaction and is a
behavior of consumers in case of dissatisfaction. In some instances, consumers may remain …
behavior of consumers in case of dissatisfaction. In some instances, consumers may remain …
Institutional logics, gender, and advertising within a culture in transition: Examining strategies of Advertising professionals in turkey for managing institutional …
CA Coleman, LT Zayer… - Journal of …, 2020 - journals.sagepub.com
Advertisers face longstanding challenges—perhaps more acute under shifting cultural and
gender forces such as the global# metoo movement—in creating gendered messages. This …
gender forces such as the global# metoo movement—in creating gendered messages. This …